Co-led by the Heart and Stroke Foundation and the Childhood Obesity Foundation, the Stop Marketing to Kids Coalition says the time has come to protect children and to support parents to make healthy decisions for their families.
In Canada, as much as 90% of the food marketed to children and youth on TV is unhealthy. Kids are targeted through many channels and in different venues. This includes TV and movies, and in schools, rec centres, stores, and restaurants, and across the Internet. Tactics include logo placement and coupon giveaways, sponsorships, celebrity endorsements, branded videogames, product placement, and toy giveaways in restaurants.